Film Idea: Target Audience & USP

A caricature of an 'ideal' audience member:  A male teenage action-fan who is a huge Two-and-a-Half Men fan and has watched the likes of Zombieland, 2012 and Defendor. His hobbies are playing video games, writing reviews on obscure indie-action films, and researching the latest zany conspiracy theories. He is fairly obsessed with conspiracy theories, and has been wearing tin-foil-lined baseball caps since he was eleven. He dislikes authoritative figures, and seeks to become a human rights activist. He listens to punk music, and has a strong 'down-with-the-system' attitude about him, although he seldom enforces his beliefs. His favourite film is One Flew Over the Cuckoo's Nest.

USP:  Woody Harrelson takes down evil mercenary corporation with Angus T. Jones

Action/Adventure Film Idea

Synopsis: Former SAS veteran Ryan Stone is called back into action when his son, Chris, is kidnapped and an unreasonable ransom is demanded. Stone tracks down the kidnappers and discovers a huge conspiracy - the kidnappers have been running a business for decades, in which they steal youngsters from parents and bring them up mercilessly as mercenaries. Stone must take down the company, but can't do it without a little help from the inside, so his son rallies the other youngsters into a rebellion.
Age Certificate: 15
Target Audience: Action-lovers aged 15-30
Marketing Campaign: The film will have its own official website; teaser trailer; TV spot; trailer; teaser poster; and poster
Cast: Woody Harrelson as Ryan Stone; Angus T. Jones as Chris Stone; Vinnie Jones as older mercenary (who switches sides at a critical moment); Ben Kingsley as mercenary-company director